'Why It’s Okay to Play' Shares a Unique Video Every Minute of the Day
Laura McQuarrie — November 2, 2017 — Tech
References: whyitsokaytoplay & psfk
There are 1,440 minutes in a day and as Slotomania sees it, 1,440 opportunities to play its mobile game at any time—as such, it created 1,440 unique ads that play every single minute of the day for its 'Why It’s Okay To Play' campaign.
In each unique video, a random fact is offered about each and every single minute, such as the sum of all the number in 11:32 AM totalling seven, the luckiest number in the world. Each video goes on to assure the viewer that any time of day is suitable for playing the gaming app.
The creation of the Why It’s Okay To Play campaign was a massive undertaking by advertising agency FCB that involved more than a dozen chief creative officers, 37 creative directors, just under 150 copywriters and 30 video editors.
In each unique video, a random fact is offered about each and every single minute, such as the sum of all the number in 11:32 AM totalling seven, the luckiest number in the world. Each video goes on to assure the viewer that any time of day is suitable for playing the gaming app.
The creation of the Why It’s Okay To Play campaign was a massive undertaking by advertising agency FCB that involved more than a dozen chief creative officers, 37 creative directors, just under 150 copywriters and 30 video editors.
Trend Themes
1. All-day Video Campaigns - Creating engaging video campaigns that run 24/7, offering unique content every minute.
Industry Implications
1. Mobile Gaming - Opportunities for mobile gaming companies to create innovative ad campaigns that capture user attention throughout the day.
2. Advertising - Disruptive innovation opportunities for advertising agencies to create dynamic and personalized video campaigns that target users at specific times of the day.
3. Content Creation - Innovative opportunities for video editing and creative agencies to produce a large volume of unique videos for all-day campaigns.
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