Andrea and Francesco Padovani, two snowboarders with an interest in graphic design, took a trip up to the Italian mountains, specifically the Dolomites.
During their time there in the summer, they took a series of photographs of the beautiful surroundings. Rather than leaving them how they were however, the two decided to edit them for a surreal look. Although the natural structures are impressive in itself, the vibrant color that the infrared photos have makes the landscapes appear dream-like.
While hues of neon pink overtake the majority of each of the images, tones of lilac, blue, black and white are prominent as well. With this, Andrea and Francesco Padovani offer a fresh and captivating view of the Italian mountains by taking scenes of nature and transforming them with neon hues rarely found there.
What's Driving This Trend
- Infrared Landscape Photography
- There is an opportunity for graphic designers and photographers to utilize infrared photography to create surreal and captivating landscape images.
- Neon Color Aesthetic
- Businesses in the fashion and entertainment industries can incorporate bright neon colors into products and marketing materials to attract a younger audience looking for unique and eye-catching aesthetics.
- Nature-inspired Graphic Design
- There is an opportunity for companies in the home decor and stationary industries to create products featuring nature-inspired graphic designs that utilize vibrant and unexpected colors for a fresh and modern look.
Who This Affects Most
- Photography
- With the use of infrared photography, photographers can provide clients with a unique and surreal perspective of landscape photography different to that of traditional photography.
- Fashion
- Businesses in the fashion industry can utilize neon and vibrant colors to create eye-catching designs to appeal to the younger audience, inspired by these images.
- Home Decor
- Home decor businesses can incorporate nature-inspired graphic designs with bright colors and abstract designs to offer customers with a modern and unique look.
