This Apple iPhone 5S ad shows viewers how the smartphone can be used as a tool for health tracking and improvement.
What's interesting about this ad is that it doesn't directly promote Apple products, but rather demonstrates a number of fitness gadgets that happen to work in conjunction with the iPhone. This sort of advertising helps the brand broaden its appeal in ways that it wouldn't be able to if it simply put up an ad focusing on the iPhone itself.
The ad depicts people engaging in a wide variety of physical activities including swimming, running up stairs, performing gymnastics, playing golf and lifting weights, with the clips all interspersed with some rather epic music.
This iPhone 5S ad does a great job conveying the wide variety of exercise and health-related applications that users can call upon.