In honor of Pride Month, Happy Socks, the sock brand renowned for its colorful and whimsical brand campaigns, is supporting the LGBTQ+ community with an unusual initiative. Rather than launching its usual large-scale campaign, the brand announced plans to donate its entire campaign budget to InterPride.
InterPride is an organization that promotes "lesbian, gay, bisexual, transgender, queer, and intersex Pride; maximizing networking and communication among Pride Organizations; offering resources; empowering; and leveraging education." In addition to the brand donation, Happy Socks will launch a new Pride collection, featuring four rainbow-colored styles available in adult and kids’ sizes (as single pairs and in gift boxes). 10% of all, year-round profits from the Pride collection will also be donated to InterPride.
"We are extremely grateful to Happy Socks. Funding like this allows InterPride to expand its educational programming, advocacy work and be able to financially support much-needed work around the globe for the LGBTQI+ community," said Julian Sanjivan, one of the Co-Presidents at InterPride.
Image Credit: Happy Socks