There are countless brands that use Instagram Stories on a daily basis as a means of connecting with existing and prospective consumers, but Bacardi is taking this social media tool to new heights with 'Instant DJ.'
Instant DJ is described as "an Instagram Story hack from Bacardi" that is set up to have two turntables that can be tapped using either the left or right side of one's screen. To remix tracks, users simply use these controls to progress or reverse through the sounds on the Instagram Story.
While there have been plenty of creative uses of Instagram's grid, tagging and video features, there have been few to explore the creative possibilities of Instagram Stories as a means of boosting interaction and engagement.
Remixable Story Clips
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