There are countless brands that use Instagram Stories on a daily basis as a means of connecting with existing and prospective consumers, but Bacardi is taking this social media tool to new heights with 'Instant DJ.'
Instant DJ is described as "an Instagram Story hack from Bacardi" that is set up to have two turntables that can be tapped using either the left or right side of one's screen. To remix tracks, users simply use these controls to progress or reverse through the sounds on the Instagram Story.
While there have been plenty of creative uses of Instagram's grid, tagging and video features, there have been few to explore the creative possibilities of Instagram Stories as a means of boosting interaction and engagement.
Key Themes Behind This Trend
- Interactive Social Media Stories
- Brands can develop interactive story features to engage with consumers and boost interaction.
- Real-time Music Remixing
- Incorporating real-time music remixing features can be a disruptive innovation opportunity for music and entertainment industries.
- Innovative Virtual DJ Tools
- Tech companies can explore creating virtual DJ tools like 'Instant DJ' to bring unique experiences to social media platforms.
Where This Applies
- Alcohol Beverage
- Alcohol and beverage brands can consider incorporating interactive features in their social media marketing campaigns.
- Music and Entertainment
- Music and entertainment industries can explore building virtual DJ tools that provide unique experiences for consumers in real-time.
- Social Media Platforms
- Social media platforms can incorporate more interactive features and tools to enhance user engagement.
