Deconstructed Apple Pie Ice Creams

Baskin-robbins Has a New Inside Out Apple Pie Flavor for Fall

Baskin-Robbins is embracing the start of fall 2021 with its new Inside Out Apple Pie flavor.

Just like pumpkin, apple is a signature fall flavor. And with its new Inside Out Apple Pie flavor, Baskin-Robbins is giving fans a tasty new way to enjoy this autumnal ingredient. The new Inside Out Apple Pie flavor is essentially a deconstructed apple pie turned into ice cream. The September Flavor of the Month starts with vanilla-flavored ice cream swirled with apple pie ice cream, studded with real pie crust pieces, and then finished with a ribbon of sweet cinnamon brown sugar. The result is a cool and creamy treat that delivers the sweet, crisp flavors of a freshly baked apple pie – it's the ultimate fall dessert.

Image Credit: Baskin-Robbins

Deconstructed Desserts
Opportunities for innovation lie in transforming classic desserts into deconstructed versions with innovative twists, as seen in Baskin-Robbins' Inside Out Apple Pie ice cream flavor.
Combination Flavors
Incorporating unexpected flavor combinations, such as apple pie ice cream and vanilla ice cream, has the potential to create unique and popular new products, as demonstrated by Baskin-Robbins' Inside Out Apple Pie ice cream flavor.
Fall Favorites
As demonstrated by Baskin-Robbins' Inside Out Apple Pie flavor, businesses can tap into seasonal consumer preferences by incorporating popular flavors associated with a specific time of year, such as apple and cinnamon during the fall season.

Who This Affects Most

Ice Cream Industry
The ice cream industry can take advantage of the deconstructed dessert trend and offer new and innovative flavor combinations to attract customers, as demonstrated by Baskin-Robbins' Inside Out Apple Pie ice cream flavor.
Seasonal Food Industry
Incorporating seasonal ingredients, like apples and cinnamon, can attract customers and increase sales for businesses in the seasonal food industry, as seen in Baskin-Robbins' Inside Out Apple Pie ice cream flavor.
Dessert Retail Industry
The dessert retail industry can differentiate itself by offering unique and innovative deconstructed desserts, encouraging customers to try new products, as demonstrated by Baskin-Robbins' Inside Out Apple Pie ice cream flavor.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 44%
Freshness 11%