The McVitie's V.I.B. Indulgent Chocolate Cherry biscuits are the brand's latest flavor option under the namesake range that will provide shoppers with a chocolatey yet fruit variety to try out. The biscuits start off with a layer of chocolate along with cherry-flavored caramel before being finished with a final layer of milk chocolate. The product is targeted towards younger shoppers in search of a treat to try out with a baked good-inspired recipe.
McVitie's Marketing Director at Pladis Emma Stowers spoke further on the McVitie's V.I.B. Indulgent Chocolate Cherry biscuits saying, "Since launch, McVitie’s V.I.Bs have had a key role in welcoming new shoppers – particularly younger shoppers – to the McVitie’s brand. In fact, McVitie’s V.I.Bs over-index with under-45-year-olds compared with ‘everyday treats’ sub-sector as a whole. In part, this is because, when it comes to sweet baked goods, almost three-quarters (74%) of shoppers between the ages of 16- and 34 are looking for more flavour innovation. This means we are always assessing how we can help retailers boost biscuit sales through trend-led flavour variations of our bestselling biscuits."
Key Themes Behind This Trend
- Fruit-flavored Snacks
- There is an opportunity to create more flavor combinations using traditional fruit flavors and other unique ones
- Indulgent Snacks
- The trend of indulgent snacks is here to stay and there is an opportunity to offer more upscale and premium options
- Younger Demographic Preferences
- Brands can focus on offering more trend-led and unique flavor variations to cater to younger consumers
Where This Applies
- Snack Foods
- Snack food companies can focus on creating more fruit-flavored and indulgent snacks to satisfy consumers increasing interest in these product areas
- Confectionery
- As indulgent snacks rise as a trend in the food industry, there is an opportunity for confectionery companies to expand their product lines to offer more chocolate and fruit combination options
- Baked Goods
- Baked good companies can focus on offering more unique and trend-led flavors in their products to cater to younger consumers and those looking for indulgent treats
