Hendrick’s Gin Created a Pleasant Alternative to Indoor Exercise Bikes
Laura McQuarrie — December 1, 2020 — Lifestyle
References: hendricksgin & luxurylaunches
With gyms and cycling studios temporarily closed, sales of indoor exercise bikes have been booming as people embrace at-home workouts. Hendrick’s Gin decided to create an alternative to the most popular models, stating that its creation is a "delightfully intricate stationary pedaling device that offers a leisurely, pleasant alternative to the home workout devices on the market today.”
Unlike the sleek workout bikes that are designed to help people work up a sweat, the Hendrick’s High Wheel is a handcrafted creation that's made from iron and inspired by the classic penny-farthing bicycle. The unusual at-home bike includes a liter-sized water bottle holder, an adjustable seat, a small bell and a light bulb, plus a workout manual that depicts Scottish landscape scenes.
Image Credit: Hendrick’s Gin
Unlike the sleek workout bikes that are designed to help people work up a sweat, the Hendrick’s High Wheel is a handcrafted creation that's made from iron and inspired by the classic penny-farthing bicycle. The unusual at-home bike includes a liter-sized water bottle holder, an adjustable seat, a small bell and a light bulb, plus a workout manual that depicts Scottish landscape scenes.
Image Credit: Hendrick’s Gin
Trend Themes
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Indoor Exercise Bike Alternatives — Opportunity to create unique and appealing alternatives to traditional indoor exercise bikes.
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Handcrafted Fitness Equipment — Disruptive innovation opportunity to offer handcrafted, aesthetically pleasing fitness equipment.
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Innovative Home Workout Devices — Opportunity to develop innovative and enjoyable home workout devices.
Industry Implications
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Fitness Equipment Manufacturing — Manufacturers can explore new designs and materials for luxury handcrafted fitness equipment.
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Home Gym Market — Potential for new entrants to offer unique and appealing alternatives to traditional home workout devices.
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Wellness and Lifestyle Brands — Opportunity for wellness and lifestyle brands to collaborate and create innovative home workout devices.
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