With gyms and cycling studios temporarily closed, sales of indoor exercise bikes have been booming as people embrace at-home workouts. Hendrick’s Gin decided to create an alternative to the most popular models, stating that its creation is a "delightfully intricate stationary pedaling device that offers a leisurely, pleasant alternative to the home workout devices on the market today.”
Unlike the sleek workout bikes that are designed to help people work up a sweat, the Hendrick’s High Wheel is a handcrafted creation that's made from iron and inspired by the classic penny-farthing bicycle. The unusual at-home bike includes a liter-sized water bottle holder, an adjustable seat, a small bell and a light bulb, plus a workout manual that depicts Scottish landscape scenes.
Image Credit: Hendrick’s Gin
Key Themes Behind This Trend
- Indoor Exercise Bike Alternatives
- Opportunity to create unique and appealing alternatives to traditional indoor exercise bikes.
- Handcrafted Fitness Equipment
- Disruptive innovation opportunity to offer handcrafted, aesthetically pleasing fitness equipment.
- Innovative Home Workout Devices
- Opportunity to develop innovative and enjoyable home workout devices.
Where This Applies
- Fitness Equipment Manufacturing
- Manufacturers can explore new designs and materials for luxury handcrafted fitness equipment.
- Home Gym Market
- Potential for new entrants to offer unique and appealing alternatives to traditional home workout devices.
- Wellness and Lifestyle Brands
- Opportunity for wellness and lifestyle brands to collaborate and create innovative home workout devices.
