Since festivals are often set up on open fields that are prone to receiving rain, appliance manufacturer Indesit saw an incredible opportunity to help people keep their clothes fresh and clean at this year's Camp Bestival at Lulworth Castle in Dorset, England.
For the festival, Indesit teamed up with Arsenal FC and PUMA in order to create the 'Family Football Experience,' which involved a variety of family-friendly activities like face-painting, arts, crafts and sports-themed games, as well as large screens to tune into the FIFA tournaments.
Alongside this, Indesit also created a Full-Time Launderette filled with Innex washing machines and dryers and a team to do free loads of laundry for festival-goers all weekend at Camp Bestival.
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