Gusto's Super DC is a functional immunity drink that delivers a "mega-dose" of high-strength Vitamins D and C, plus Vitamins A and K, along with zinc and folic acid. The functional beverages are available in varieties like Super DC Blood Orange and Super DC Blackcurrant & Elderberry, which deliver a daily boost of vitamins to bolster immune system functions.
Super DC gets its name from Vitamin D and C, as the beverages contain contain 200% RI Vitamin D and 2500% RI Vitamin C. The plant-based beverages mix real fruit juice with beneficial botaniclas like blackcurrant, white mulberry and Acerola cherry.
As Gusto's CEO and alchemist in chief, Will Fugard, says, "We’re excited to offer a drink, created with an adult audience in mind, and designed specifically for optimal immune support."
Image Credit: Gusto
What's Driving This Trend
- Functional Immunity Drinks
- Opportunity for creating functional beverages that provide high-strength vitamins to boost immune system functions.
- High-strength Vitamins
- Opportunity to develop products with mega-doses of vitamins, such as Vitamin D and Vitamin C, to meet consumers' demand for immune support.
- Plant-based Functional Beverages
- Opportunity to create beverages that combine real fruit juice with beneficial botanicals to enhance both taste and health benefits.
Who This Affects Most
- Beverage Industry
- The beverage industry can explore the creation of functional immunity drinks that provide high-strength vitamins to support immune health.
- Health and Wellness Industry
- The health and wellness industry can capitalize on the demand for high-strength vitamins by offering products that promote immune support.
- Natural and Herbal Supplements Industry
- The natural and herbal supplements industry can expand its product range by incorporating plant-based functional beverages that offer immune-boosting benefits.
