Laser-Projected Widescreen Cinema

The IMAX Laser Projection System is a Game-Changing Upgrade

For theaters with screens large enough, IMAX laser projection may be a reality of the very near future. The laser projection system will offer a considerably brighter image than traditional projection and will likely be the most obvious benefit of the upgraded systems.

In addition to laser-powered projection, the upleveled IMAX theaters will boast 12 channels of sound, doubling the number of regular IMAX theater systems, which have six. The first installation of the innovative new IMAX system will be at LA's TCL Chinese Theater. The IMAX laser projection system was developed after a $60 million investment.

In order to get audiences hyped up ahead of the first installation at Los Angeles' TCL Chinese Theater, IMAX released a countdown video to Furious 7 that highlighted some of the impending high-end features.

IMAX Laser Projection System
The IMAX Laser Projection System offers a considerably brighter image than traditional projection and doubles the number of channels of sound in theaters.
Laser-projected Widescreen Cinema
Laser-powered projection allows for an immersive widescreen cinema experience that can be a game-changer for the movie industry.
High-end Theater Experience
The innovative new IMAX system offers high-end features such as brighter imagery and studio-quality sound, which could disrupt the traditional movie theater experience as we know it.

Where This Applies

Movie Theater Industry
The IMAX Laser Projection System and high-end features could shake up the movie theater experience, offering something new and exciting for moviegoers to experience.
Audiovisual Industry
The development of the IMAX Laser Projection System and doubling of sound channels presents opportunities for innovation and disruption in the audiovisual industry, pushing the boundaries of what can be achieved in projection and sound quality for various applications.
Entertainment Industry
The development of high-end features in the IMAX Laser Projection System presents a plethora of disruption opportunities to the entertainment industry beyond just movie theaters, such as in theme parks or museums, where immersive and high-quality displays could be utilized.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 27%
Freshness 8%