Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

IKEA Party Proof Kitchen Offers Interactive Buying Experience

 - Jun 20, 2012
References: ikea & popsop
You've probably been at (or thrown) a party where a lamp is destroyed, a table surface heavily scratched or a door pulled off its hinges, but if you get an IKEA Party Proof Kitchen, none of these "accidents" will happen again -- at least for 25 years, according to IKEA's guarantee.

Promoted through an interactive platform developed by Mother agency, the IKEA Party Proof Kitchen aims to show customers just how tough IKEA kitchens really are. You just point and drag the IKEA character around the kitchen scene to see the different ways IKEA tests its products for durability. For instance, the site reveals that, during testing, it fills its kitchen drawers with 8.2 kg of weight and opens and shuts the drawers a total of 200,000 times to ensure the drawers will close smoothly and softly.

So if you're in the market for a new kitchen -- or you're known for throwing killer parties -- visit IKEA's interactive platform to see just how indestructible your kitchen could be.