IKEA or Death is on a mission to help people differentiate between the names of IKEA furniture and the names of death metal bands. The website was created by the Gatesman+Dave marketing agency and offers 20 quiz questions that ask one simple question: Does this name belong to a piece of IKEA furniture or a death metal band?
Unless you know the Ikea catalog inside and out and your iPhone is filled with nothing but metal, then you might have a hard time acing IKEA or Death. The results show up instantly, letting you educate yourself on new metal bands and furnishings previously unknown. IKEA or Death is easily one of the most unique ways to promote furniture and has already been shared over 225,000 times on Facebook.
IKEA or Death Tests Pits Desks Against Death Metal Bands
Michael Hines — October 15, 2013 — Pop Culture
References: ikeaordeath & laughingsquid