Hurricane Sandy may be over, but the devastation left requires continued support, which is why New York-based artist Sebastian Errazuriz has created the ‘I Still Love NY’ t-shirt to collect funds for those still feeling the effects of the storm.
A take on the iconic ‘I Heart NY’ logo by legendary designer Milton Glaser, the tees feature that same design with floodwaters added to reference the severe floods that New York and surrounding regions experienced. According to online shop Grey Area, where you can also purchase the shirt, “This idea occurred to him [Sebastian Errazuiz] after seeing the water line marked on the walls of the flooded galleries in New York’s Chelsea art district.”
100% of the profits from shirt sales will go directly to Hurricane Sandy relief programs across the east coast.
What Makes This Trend Stand Out
- Charitable Fashion
- Opportunity to create apparel that supports a cause and donates profits to charitable programs.
- Art-inspired Activism
- Integration of art and design into fundraising initiatives to raise awareness and funds for specific issues.
- Iconic Logo Redesign
- Opportunity to recreate and reimagine iconic logos to generate interest and support for important causes.
Sectors Adopting This
- Fashion
- Fashion brands and designers can create apparel that supports charitable causes and donates proceeds to relief programs.
- Art
- Artists and art galleries can collaborate on art-inspired initiatives that raise awareness and funds for disaster relief programs.
- Marketing and Advertising
- Advertising agencies can assist in developing creative campaigns that redesign iconic logos to raise funds for charitable causes.
