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Branded Virtual Talk Shows

Hugo Boss Talk Brings Celebs Together for Unscripted Discussion

— December 9, 2011 — Marketing
Celebs are coming together for Hugo Boss Talk, a virtual talk show centered on an unscripted interview format in which the personalities discuss topics on success, inspiration and creativity -- while wearing Hugo Boss clothing, of course.

Well-known people from the arts, music, fashion and sports arenas have been invited to partake. Directed by Tomas Leach and Jack Cole, the first edition of Hugo Boss Talk features Yukimi Nagano, the lead singer of the Swedish band Little Dragon and Eyan Allen, Hugo Boss's womenswear creative and brand director. Along with watching the video of the discussion, viewers can also see behind-the-scenes footage and how to dress like those featured in the edition at the Hugo Boss Talk website.

According to Hugo Boss, the video talk show series is completely unscripted, so surprises are "guaranteed!"
Trend Themes
1. Virtual Talk Shows - Opportunity for brands to host virtual talk shows featuring unscripted interviews with celebrities to discuss various topics and promote their products or services.
2. Unscripted Interview Format - Innovation in talk show formats by adopting unscripted interview styles, allowing for more authentic and spontaneous conversations with guests.
3. Behind-the-scenes Content - Increasing demand for behind-the-scenes footage and exclusive content accompanying virtual talk shows, providing a more immersive and engaging experience for viewers.
Industry Implications
1. Fashion - Fashion brands can leverage virtual talk shows to showcase their collections, collaborate with influential figures, and engage with their audience in an innovative way.
2. Entertainment - The entertainment industry can explore virtual talk shows as a platform to promote movies, TV shows, music, and engage with fans in a unique manner.
3. Media and Broadcasting - Media and broadcasting companies can embrace unscripted interview formats in virtual talk shows to attract viewers, increase audience interaction, and generate compelling content.
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