ThinkSplendid.com's How Millennials Eat infographic explores the food and food spending habits of the millennial generation. Many marketers are realizing the difference in the general spending habits of this generation and of their online habits, so harnessing such information is becoming essential to anyone in advertising trying to reach them.
The How Millennials Eat infographic details all aspects of the groups tendencies when it comes to food, like that 68% will ask friends before choosing new restaurant, and that millennials tend to eat four small meals a day at non-traditional times. ThinkSplendid.com also presents data around the DIY foodie craze, which sees young people spending more on premium ingredients and starting supper clubs. The top ten brands trusted by millennials include Whole Foods, Trader Joe's and Ben & Jerry's.