Melting Wax Houses

London's House of Wax is Slowly Melting Away

Artist Alex Chinneck has created 'A pound of flesh for 50p', a full-sized two-storey home that is built primarily out of wax bricks, and as a result if slowly and spectacularly melting away. The house was created for the Bankside Merge Festival taking place in London.

8,000 paraffin wax bricks were used to construct the building. The bricks were cast in terra cotta sand to make them look like regular bricks. The structure's windows are also made out of wax panes. The melting of the bricks and windows is being sped up by hand-held torches, which can be used to manipulate the melting effect in different and striking ways.

This curious house of wax will be in place till November 18, and which point its only remnants will comprise a roof on top of a massive pile of melted wax.

Waxitecture
The use of wax as a building material presents opportunities for eco-friendly and temporary structures.
Interactive Art
The use of hand-held torches to manipulate the melting of wax structures presents opportunities for innovative and interactive art installations.
Sustainable Materials
The use of non-traditional, sustainable materials such as wax for building structures presents innovative options for the future of construction.

Industries Being Reshaped

Art and Design
The use of unconventional materials and interactive installations presents opportunities for new forms of artistic expression.
Construction
The use of sustainable materials presents opportunities for the construction industry to explore more eco-friendly options.
Events and Entertainment
Interactive installations such as the House of Wax presents opportunities to engage audiences and create unique, memorable experiences at events and attractions.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 80%
Freshness 8%

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