Design agency Maurice Mentjens used inspiration from the twisting coil structure of the brain when creating the 'House of Smart.' This small drug boutique uses maze-like shelving units to mimic the creative thought process within the brain.
The unique shop uses an all grey color scheme to showcase boldly colored products which have been displayed on random shelving. The maze-inspired shelving units run across all of the walls from floor to ceiling. The open space of the shop boasts only one massive display case. The display case is located in the center of the room and acts like a museum exhibit with a glass counter top that shows consumers the products within.
Located in The Netherlands, 'House of Smart' sells "drugs and related paraphernalia...including cannabis in all forms and hallucinogenic magic mushrooms are legal for personal use in the Netherlands."
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