The new Hostess Brownies are made with popular candies for the ultimate sugar rush. While many adults grew up eating Hostess snack cakes, the brand is less familiar to the current generation of kids. This latest co-branding strategy aims to make the treat more appealing to today's youth by adding popular candies.
The new Hostess Brownies come in two hybrid flavors: M&M's and Milky Way. The former consists of a fudgy chocolate brownie baked with M&M's topped with a smooth chocolate frosting and additional M&M pieces. The latter consists of a plain chocolate brownie finished with a caramel icing and hunks of Milky Way candy bars.
The ultra-sweet brownies ultimately give consumers a new way to enjoy some of their favorite candies.