Boomerang Buildings

The Angular Horizontal House by Eastern Design Office

Located in Shiga Japan is this architecturally amusing home by Japanese architects Eastern Design Office. Known as the Horizontal House, this building is situated next to a small village made up of only 6 houses.

There are horizontal slits around the entire house which allow the residents to view the surrounding area. The shape of the Horizontal House was actually created to trace the boundary of the village, resulting in the boomerang shape.

Implications - Many consumers want to add originality and a touch of their personality to their home -- and for good reason. Shoppers today are on a constant quest to customize their belongings, making them one-of-a-kind. Businesses will benefit from allowing buyers to do so with any product they purchase.

Customization Boom
The trend of consumers seeking to customize their belongings presents opportunities for businesses to offer personalized products and experiences.
Architectural Amusement
The popularity of architecturally amusing and unique buildings opens up innovation opportunities for designers and construction companies.
Boundary Tracing Design
The concept of designing structures to trace or reflect their surroundings offers innovative possibilities for urban planning and architectural projects.

Industries Being Reshaped

Interior Design
The rise in consumer demand for customized homes creates opportunities for interior design firms to offer personalized solutions.
Construction
The demand for architecturally amusing buildings creates a niche market for construction companies specializing in unique and unconventional designs.
Urban Planning
The utilization of boundary tracing design concepts in urban planning can lead to innovative and aesthetically pleasing cityscapes.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 54%
Activity 42%
Freshness 8%