These print ads come from Honest Box Cider and ask tough questions to make audiences think and laugh at the same time.
"Ever stolen from your mum's purse," reads one ad. "Ever had gay thoughts about a friend," asks the other. Both these questions may or may not garner a yes, although it's safe to assume it wouldn't be said out loud. This campaign is meant to induce honesty from its audience, which parallels the brand principles of Honest Box Cider. This is a very literal adaptation of the cider brand name and works well to create conversation.
Audiences can visit HonestyBoxCider.co.nz and take the test to see just how honest they are. This kind of test would also be perfect as a drinking game.
What's Driving This Trend
- Inducing Honesty Through Advertising
- Opportunity for advertisers to create thought-provoking campaigns that encourage honesty and generate conversation.
- Interactive Brand Testing
- Opportunity for brands to create online tests or games that engage audiences and provide insights into consumer behaviors.
- Aligning Brand Principles with Campaigns
- Opportunity for brands to reinforce their core values by developing campaigns that reflect their brand name or principles.
Who This Affects Most
- Advertising and Marketing
- Opportunity for advertising agencies to develop innovative campaigns that capture audience attention and influence consumer behavior.
- Technology and Gaming
- Opportunity for technology companies and gaming developers to create interactive tests or games that entertain and provide value to consumers.
- Alcoholic Beverage Industry
- Opportunity for cider and other alcohol brands to utilize creative advertising techniques to connect with consumers and differentiate themselves in the market.
