Homey Single Bulb Pendants

Root by George Avgerinakis is a Great Alternative to Industrial Designs

Root is a homey single bulb pendant light socket that is a great alternative to the raw industrial design often associated with such home decor. Warmer and more approachable, it lets people forego the traditional lampshade for a look that is more modern but not ruggedly hipster, which industrial designs tend to lean towards.

Designed by George Avgerinakis, a freelance graphic designer based in Greece, the homey single bulb pendant light socket is made out of 100% natural beech wood. Manufactured in low volume production from raw materials, they are customizable when it comes to their colorful cords, which come in 12 different fabrics. It is available in three finishes as well: beech, walnut and oak.

Warmer Lighting Design
The trend toward warmer, more approachable lighting design is disrupting the traditional industrial aesthetic.
Customizable Home Decor
The trend of customizable home decor is providing opportunities for consumers to personalize their lighting fixtures.
Natural Materials
The trend of using natural materials in lighting design is creating a more sustainable and eco-friendly approach to home decor.

Sectors Adopting This

Interior Design
The interior design industry is being impacted by the trend towards warmer lighting design and customizable home decor.
Home Furnishings
The home furnishings industry is experiencing disruption as consumers seek lighting fixtures made from natural materials and with customizable options.
Manufacturing
The manufacturing industry is adapting to the trend of low volume production and customizable features in lighting design.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 56%
Freshness 8%