Brother's 'INKvestment Tank' Printer Comes with a Year's Supply of Ink
Laura McQuarrie — July 19, 2018 — Art & Design
References: brother-usa & digitaltrends
People who have purchased a home printer commonly face the problem of running out of ink and the Brother INKvestment Tank Color Inkjet All-in-One Printer aims to provide a solution by providing up to one year of ink in-box.
The new printer uses cartridges to transfer ink to the machine's internal storage tank and also make it easy to see ink levels with the intelligent Page Gauge, which provides a display based on estimated remaining page counts.
Those who are looking purchase more ink up front may also choose an option that provides up to two years of ink in-box with XL Extended Print. When it finally comes time to replace one's ink supply, consumers may choose from the Super or Ultra High-Yield INKvestment Tank cartridges based on their needs.
The new printer uses cartridges to transfer ink to the machine's internal storage tank and also make it easy to see ink levels with the intelligent Page Gauge, which provides a display based on estimated remaining page counts.
Those who are looking purchase more ink up front may also choose an option that provides up to two years of ink in-box with XL Extended Print. When it finally comes time to replace one's ink supply, consumers may choose from the Super or Ultra High-Yield INKvestment Tank cartridges based on their needs.
Trend Themes
1. Cartridge-based Ink Printers - The use of cartridge-based ink printers allows for longer-lasting ink supplies, reducing the inconvenience of running out of ink and providing opportunities for ink cartridge manufacturers.
2. Intelligent Ink Level Monitoring - The intelligent Page Gauge feature provides users with estimated remaining page counts, offering opportunities for printer manufacturers to develop innovative ink monitoring technologies.
3. Extended Ink Supply Options - Offering printers with options for up to one or two years of ink in-box opens up opportunities for printer manufacturers to target consumers who prefer to purchase ink in bulk upfront.
Industry Implications
1. Printer Manufacturing - The development of ink-equipped home printers creates opportunities for printer manufacturers to cater to the needs of consumers looking for longer-lasting ink supplies.
2. Ink Cartridge Manufacturing - The rise of cartridge-based ink printers creates opportunities for ink cartridge manufacturers to innovate and produce cartridges that are compatible with the new printers.
3. Technology Retail - The introduction of ink-equipped home printers with extended ink supply options opens up new sales opportunities for technology retail stores.
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