For a season where families will be creating new traditions at home, Nutella created a limited-edition DIY holiday breakfast kit. Within a festive tin that's shaped like a Nutella jar, there's a specially market Nutella holiday jar, plus the key non-perishable ingredients for making Gingerbread Pancakes and gingerbread-shaped cutters. The kit also contains maraschino cherries for decoration, although the options are limitless when it comes to customizing the baked recipe with other colorful, flavorful and texture-rich toppings.
The special breakfast kit also helps to support No Kid Hungry and its mission to end childhood hunger. Whether purchased through the kit or separately, specially marked jars of Nutella will aid No Kid Hungry to give breakfast to children in need.
Image Credit: Nutella
Why This Trend Is Growing
- Holiday DIY Kits
- With families creating new holiday traditions at home, creating holiday-themed DIY kits is an opportunity for food brands looking to help individuals create unique holiday experiences.
- Charitable Marketing
- Incorporating philanthropy into holiday campaigns is an opportunity for brands to give back to communities while also creating positive brand experiences that resonate with consumers.
- Customizable Food Products
- Offering customizable food products can cater to consumer preferences and allow them to experiment with unique flavors, while also increasing brand loyalty among consumers.
Industries Being Reshaped
- Food and Beverage
- Creating holiday DIY kits, incorporating charitable marketing, and offering customizable products has potential in the food and beverage industry, particularly among well-known brands looking to stand out and engage customers.
- Marketing and Advertising
- Charitable marketing campaigns are ripe for innovation in the marketing and advertising industry, as brands look to connect with consumers in authentic and meaningful ways.
- Non-profit Fundraising
- The charitable aspect of the Nutella breakfast kit offers opportunities for non-profit fundraisers to explore partnerships with companies and brands to create mutually-beneficial campaigns and support a good cause.
