Food aside, how you market your venue can greatly affect your breed of clientele. Hindukusch Restaurant branding, for example, exudes a playful but quiet sophistication that may attract a slightly wealthier and older crowd.
Robinsson Cravents developed the identity for the German eatery using a palette of dark and rich hues. Forest and olive greens color the business cards, the menus and the establishment's logo to make the overall image one of consistence and class. A soft cream color is used in conjunction with darker detailing for each printed piece, and is complemented by contemporary cartoon-y illustrations.
A faint diamond crisscross pattern gives a subtle reference to dignified designs of textiles and old window panes. This leaves one wondering how the Hindukusch Restaurant branding matches the interior design of the brasserie.