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Argyle Eatery Identities

Hindukusch Restaurant Branding Has a Savory Olive Sophistication

— May 11, 2011 — Marketing
Food aside, how you market your venue can greatly affect your breed of clientele. Hindukusch Restaurant branding, for example, exudes a playful but quiet sophistication that may attract a slightly wealthier and older crowd.

Robinsson Cravents developed the identity for the German eatery using a palette of dark and rich hues. Forest and olive greens color the business cards, the menus and the establishment's logo to make the overall image one of consistence and class. A soft cream color is used in conjunction with darker detailing for each printed piece, and is complemented by contemporary cartoon-y illustrations.

A faint diamond crisscross pattern gives a subtle reference to dignified designs of textiles and old window panes. This leaves one wondering how the Hindukusch Restaurant branding matches the interior design of the brasserie.
Trend Themes
1. Restaurant Branding - There is a growing trend in the restaurant industry to develop unique and visually appealing branding to attract more customers.
2. Sophisticated Menus - The use of rich colors and playful illustrations on menus is becoming increasingly popular to give a restaurant a more upscale and sophisticated image.
3. Consistent Design - There is a trend towards using consistent design across all aspects of a restaurant's branding, from business cards to menus to logos, to create a cohesive and memorable image for customers.
Industry Implications
1. Restaurant Industry - Restaurants can take advantage of these trends in branding and menu design to differentiate themselves from competitors, attract new customers, and increase revenue.
2. Graphic Design Industry - Graphic designers and branding agencies can help restaurants develop unique and visually appealing branding that stands out in a crowded market.
3. Print and Publishing Industry - The use of rich colors and playful illustrations on menus and other printed materials represents an opportunity for printers and publishers to provide high-quality printing services for restaurants.
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