New salon-quality shampoo and conditioner bars, HiBAR is made with no plastic or sulfates, eliminating the need for wasteful single-use plastic packaging. The brand was started by four friends, one of whom, Dion Hughes, has a creative consultancy called Persuasion Arts & Sciences – which led the brand positioning efforts.
The entire enterprise was inspired by a beach vacation where Hughes came face-to-face with the damage we are doing to our planet with a seemingly unstoppable addiction to single-use plastics. To try to get rid of plastic in the bathroom, a line of shampoo and conditioner bars were created that skip the need for plastic packaging, while caring for your hair.
Available in clarifying, moisturizing and volumizing formulas, HiBAR shampoo and conditioner bars are cruelty-free, phthalate-free and sulfate-free. Thoughtfully designed, HiBAR stands up in the shower, sheds moisture, feels luxurious in the hands, and feels comfortable when applied directly to hair. From product form to ingredients and packaging, the mission is to inspire people from the very start of their day to remove single-use plastics from their lives.
Persuasion Arts & Sciences applies creativity to business challenges and opportunities. With HiBAR shampoo and conditioner bars, they've gone one step further, using creativity to solve a real-world problem by building a business and a brand from the ground up.
HiBAR Shampoo and Conditioner Products are Plastic and Sulfate-Free
1. Plastic-free Hair Products - The trend of using plastic-free hair products is disrupting the beauty industry and providing an opportunity for sustainable and eco-friendly alternatives.
2. Shampoo and Conditioner Bars - The rise of shampoo and conditioner bars is revolutionizing the hair care industry by eliminating the need for plastic packaging and reducing waste.
3. Cruelty-free and Sulfate-free Formulas - The growing demand for cruelty-free and sulfate-free hair care products is driving innovation in the beauty industry and creating opportunities for ethical brands.
1. Beauty and Personal Care - The beauty and personal care industry can tap into the trend of plastic-free hair products and offer sustainable alternatives to traditional packaging.
2. Sustainable Packaging - The sustainable packaging industry plays a crucial role in meeting the demand for plastic-free hair products by providing innovative eco-friendly solutions.
3. Creative Consultancy - Creative consultancies like Persuasion Arts & Sciences can leverage the rise of shampoo and conditioner bars to help brands develop and position themselves as sustainable and socially responsible.