The Hershey's x Hello Kitty Collection is Cute and Delicious
Michael Hemsworth — December 24, 2018 — Marketing
References: shop.sanrio.co.jp & soranews24
The Hershey's x Hello Kitty chocolate collection has been unveiled as a cute lineup of products for consumers in Japan that help to amp up the popularity of both brands in a delicious way.
The collection consists of products with Hello Kitty herself as well as fellow Sanrio character Cinammoroll and includes 10 items to choose from in total. This includes themed products along with edibles that build on the increasing popularity of Hershey's Kisses in Japan by connecting them to the iconic cartoon characters from Sanrio.
The Hershey's x Hello Kitty chocolate collection is currently available for purchase both online and in-store at Sanrio locations across the country. The collaboration products help to bring the classic American chocolate brand overseas in a way that is familiar and cute for consumers in Japan to appreciate.
The collection consists of products with Hello Kitty herself as well as fellow Sanrio character Cinammoroll and includes 10 items to choose from in total. This includes themed products along with edibles that build on the increasing popularity of Hershey's Kisses in Japan by connecting them to the iconic cartoon characters from Sanrio.
The Hershey's x Hello Kitty chocolate collection is currently available for purchase both online and in-store at Sanrio locations across the country. The collaboration products help to bring the classic American chocolate brand overseas in a way that is familiar and cute for consumers in Japan to appreciate.
Trend Themes
1. Branded Collaboration Collections - Brands can increase their popularity and visibility by collaborating with other popular brands to create unique and innovative products.
2. Cartoon Character Branding - Collaborating with popular cartoon characters can help brands create a recognizable and appealing image for their products.
3. Localized Product Lines - Creating localized products can help brands expand their customer base and cater to the preferences of specific markets.
Industry Implications
1. Confectionery Industry - Collaborating with popular cartoon characters to create unique and appealing confectionery products can help brands increase their sales and market share.
2. Licensing Industry - Licensing popular cartoon characters to appear on branded products can provide a new revenue stream for licensing companies and help brands create high-demand, unique products.
3. Retail Industry - Retailers can benefit from carrying unique and popular branded products that are likely to attract customers and increase sales.
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