The Hershey’s Chocolate World experience inside the New York-New York Hotel in Las Vegas is an enormous, chocolate-centric retail haven. With an exterior facade that mimics the bright lights of Times Square, Hershey's Chocolate World is an over-the-top experience designed with everyone's inner child in mind.
The massive candy shop haven was designed by JGA to be the brand's flagship and incorporates many of the candy giant's various divisions, like Jolly Ranchers, Twizzlers, Reese's and Ice Breakers.
The extravagant retail experience is at home on the Vegas strip and will serve as good competition for the Coca-Cola and M&M's flagships close by. In creating a destination flagship that is also a form of entertainment, the brand is tapping into the desire on the part of consumers to have an immersive retail experience.