For people who often find themselves substituting breakfast with a big cup of coffee, Hershey’s chocolate spreads is the perfect temptation to stop hitting snooze and instead head to the kitchen earlier for breakfast.
Using a jar of Nutella as inspiration, the Hershey’s company has taken three of its chocolate bar flavors and turned them into delicious chocolatey spreads. To appeal to people who live and breathe chocolate, one of the spreads is solely made of chocolate, while the other two are made with either hazelnuts or almonds to attract your nuttier side.
Making a sandwich out of Hershey’s chocolate spreads is easy for kids to make on their own as well so they can easily have a snack after school to tide them over before dinner.
Key Themes Behind This Trend
- Chocolate Spreads
- Hershey's chocolate spreads show potential for disrupting breakfast alternatives and snacking markets through innovative flavor combinations, targeting children and chocolate lovers.
- DIY Snacks
- The easy-to-make nature of Hershey's chocolate spreads creates an opportunity for DIY snacks and convenience consumption for both adults and children.
- Premium Convenience
- The introduction of Hershey's chocolate spreads caters to a growing premium convenience market, capitalizing on a general trend towards indulgent and luxurious snacking experiences.
Where This Applies
- Food and Beverage
- The food and beverage industry should take advantage of the growing trend for indulgent breakfast and snacking options by exploring innovative chocolate flavor combinations and packaging solutions.
- Confectionery
- Hershey's chocolate spreads demonstrate valuable insights that the confectionery industry can leverage to introduce new products and diversify their portfolio, targeting the snacking market.
- Retail
- Retailers should keep up with the trend for premium convenience by introducing Hershey's chocolate spreads to their snack and breakfast sections, enhancing their product offerings to cater to consumers' on-the-go lifestyles.
