Seasonal Chicken Salad Sandwiches

The New Herb Chicken Salad Sandwich Boasts Seasonal Ingredients

Chicken salad is a summer staple for many families and now consumers can enjoy the delicious side dish in the form of a hearty meal with the debut of Au Bon Pain's new Herb Chicken Salad Sandwich. Made with antibiotic-free chicken and seasonal produce, the sandwich is a light summer alternative to the heavy fried chicken sandwiches offered by other chains.

The new Herb Chicken Salad Sandwich is a summer dish that combines antibiotic-free chicken with Au Bon Pain's signature herb blend, a creamy avocado dressing, shredded carrots, cucumbers, tomatoes and field greens. To balance the creaminess of the chicken salad, the sandwich is served on a toasted semolina baguette, which boasts a slightly nutty flavor.

For those looking for other ways to enjoy the new dish, the Herb Chicken Salad is also available on a fresh roll or as a side salad in one of the chain's Bon To Go boxes.

Antibiotic-free Chicken
Incorporating antibiotic-free chicken in sandwiches and salads to cater to the growing demand for healthy, protein-based food options.
Seasonal Produce
Use of seasonal and locally sourced produce to appeal to consumers' preference for fresher and more sustainable food options.
Lighter Sandwich Options
Offering lighter sandwich options combining protein-based salads and locally sourced produce to cater to consumers’ preference for healthy, but filling meals.

Sectors Adopting This

Fast Food Industry
The fast food industry can benefit from incorporating healthier protein-based sandwiches and salads using fresh produce to cater to the growing demand for healthier and more sustainable food options.
Organic Food Industry
The organic food industry can capitalize on the growing trend of using antibiotic-free chicken and locally sourced produce to offer healthier and more ethical protein-based sandwiches and salads.
Casual Dining Industry
Casual dining restaurants can innovate by offering customized protein-based salads and sandwiches incorporating seasonal produce and antibiotic-free chicken to appeal to consumers’ preference for healthy and personalized meals.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 22%
Freshness 8%