Panera recently announced the introduction of an entirely new menu category -- the Chef’s Chicken Sandwiches. The new offerings will be available at Panera cafes nationwide starting on March 30th, 2022. The new category includes two sandwiches -- the 'Signature Take' and the 'Spicy Take' -- both of which will be available for $11 each.
The Signature Take features Panera’s signature Chef’s Chicken Filet and it is topped with Panera’s new garlic aioli sauce made with Extra Virgin Olive Oil, White Wine, Garlic, and a secret blend of spices. It's completed with savory parmesan crisps for added flavor and crunch, all within a hearty, brioche bun made with real butter.
The Spicy Take, on the other hand, features the same delicious elements of The Signature Take however, instead of parmesan crisps, Panera adds spicy cucumber crisps for an added and unexpected layer of bold, crunch and spice. Moreover, it boasts Panera’s Spicy Buffalo Sauce -- a rich, buttery wing sauce flavor made with aged red cayenne pepper and roasted garlic.
Image Credit: Panera
Key Themes Behind This Trend
- Chef’s Chicken Sandwiches
- Panera introduces an entirely new category of sandwiches, providing opportunities for further innovation and expansion of their menu offerings.
- Garlic Aioli Sauce
- Panera's new sauce made with Extra Virgin Olive Oil, White Wine, Garlic, and a secret blend of spices can inspire innovation in the condiment industry.
- Spicy Cucumber Crisps
- The addition of spicy cucumber crisps to the Spicy Take sandwich introduces a unique flavor combination and presents an opportunity for innovation in the snack industry.
Where This Applies
- Fast Food
- The introduction of two new sandwiches to the menu category presents an opportunity for Panera to stay competitive in the fast food industry.
- Restaurant
- The creation of an entirely new menu category can inspire other restaurants to innovate and diversify their offerings.
- Food Service
- Panera's new Chef's Chicken Sandwiches can attract new customers to food service businesses looking to expand their menu options.
