Designers, and those who have an abnormal appreciation for typography, will now be able to display this love on their face for all the world to see thanks to the Helvetica and Garamond Eyeglasses. Similar to wearing one's heart on one's sleeve, this eyewear encourages people to be more open about their favorite fonts. Of course, the whole 'team' phenomena stemming from 'Twilights' love triangle may ensue.
Designed by the Japanese company Type, the Helvetica and Garamond Eyeglasses come in three versions each: light, regular and bold. Of course, these terms refer to the frame thickness. Although quite basic, the glasses do have tell-tale signs of the fonts they represent. While Helvetica blends into the face, Garamond stands out more.
What's Driving This Trend
- Font-inspired Fashion
- Opportunity for fashion designers to collaborate with typography designers and create a line of font-inspired fashion.
- Customizable Eyewear
- Opportunity for eyewear companies to create customizable frames with typography designs to match individual preferences and personalities.
- Brand-inspired Eyewear
- Opportunity for companies to collaborate with popular brands to create eyewear inspired by their typography and brand identity.
Who This Affects Most
- Fashion Industry
- Designers can incorporate typography as a design element in clothing and accessories to appeal to consumers who appreciate both fashion and typography.
- Eyewear Industry
- Eyewear companies can expand their product lines and create unique designs incorporating typography to attract typography enthusiasts and fashion-forward consumers.
- Marketing Industry
- Companies can use font-inspired products to promote brand recognition and create a stronger brand identity among consumers immersed in typography culture.
