Kellogg's recently expanded its MorningStar Farms brand to include five new heat-and-serve veggie bowls. With a growing number of consumers adopting a plant-based diet, these vegetarian-friendly entrees serve as quick and easy dinner options.
The new heat-and-serve veggie bowls come in five delicious flavor combinations inspired by flavors from around the world. These varieties range from familiar favorites such as Chick'n Pot Pie and Italian Sausage Bake to exotic entrees such as Japanese Soba Noodle and Moroccan Medley. Despite the delicious ingredients, each frozen entree is completely vegetarian and high in beneficial nutrients such as fiber and protein. The meals are also easy to prepare, making them ideal for time-pressed consumers looking for a way to eat meat-free in a hurry.
Key Themes Behind This Trend
- Meat-free Options
- As the number of consumers adopting a plant-based diet continues to rise, companies in all sectors can explore the potential of offering meat-free options that cater to this growing market.
- Convenient Foods
- As consumers continue to lead busy lives, companies can leverage the growing demand for quick and convenient foods by offering meat-free options that are easy to prepare and don't sacrifice taste.
- Global Flavors
- Companies can tap into the trend of global flavors by creating meat-free options that draw inspiration from international cuisine, giving consumers a wider variety of flavorful and innovative options.
Where This Applies
- Food Manufacturing Industry
- The food manufacturing industry can capitalize on the growing plant-based trend by creating and marketing more meat-free options in all categories such as ready-to-eat meals, snacks, condiments, drinks, sauces, and desserts.
- Supermarket Industry
- Supermarkets can capitalize on the plant-based trend by dedicating more shelf space to meat-free options that appeal to consumers looking for healthier and more ethical meal choices.
- Restaurant Industry
- Restaurants can create meat-free options that appeal to customers, tap into the growing trend of global flavors, and focus on convenience, affordability, and taste to win over the growing market of plant-based eaters.
