The Acti-Snack Healthy Snack Mixes Come in Seven Varieties
Michael Hemsworth — March 27, 2020 — Marketing
References: acti-snack & foodbev
The Acti-Snack healthy snack mixes have been announced by the sports nutrition brand as a premium range of snacks that will deliver exceptional flavor and satisfaction for athletes to enjoy. The range of nut and trial mixes consists of seven varieties in total that are split into three variants including Energy mix, Natural mix and the Keto mix. The Energy mix comes in Salted Dark Chocolate and Peanut Butter flavors, the Natural mix comes in Natural Nut, Fruit & Nut and Nut & Seed, while the Keto mix comes in Salt & Apple Cider Vinegar and Buffalo BBQ flavors.
The Acti-Snack healthy snack mixes were explained further of the brand's Marketing Director Bronagh Clarke who said, "We noticed a real gap in the market for healthy sports nutrition and protein snacks that aren’t filled with artificial sweeteners or pseudo health credentials. We set out to create real food snacks that would fuel athletes and those passionate about being healthy to go further and faster and still deliver great taste and satisfaction. We worked with athletes from a variety of disciplines, as well as consulting certified performance nutritionists to understand what athletes need to energize and reenergize their bodies.”
The Acti-Snack healthy snack mixes were explained further of the brand's Marketing Director Bronagh Clarke who said, "We noticed a real gap in the market for healthy sports nutrition and protein snacks that aren’t filled with artificial sweeteners or pseudo health credentials. We set out to create real food snacks that would fuel athletes and those passionate about being healthy to go further and faster and still deliver great taste and satisfaction. We worked with athletes from a variety of disciplines, as well as consulting certified performance nutritionists to understand what athletes need to energize and reenergize their bodies.”
Trend Themes
1. Healthy Snack Mixes - Disruptive innovation opportunity: Develop new snack mixes that cater to specific dietary needs and preferences, such as gluten-free, vegan, or keto-friendly options.
2. Real Food Snacks - Disruptive innovation opportunity: Create snacks made with whole, natural ingredients that provide sustained energy and nutrition for athletes and health-conscious individuals.
3. Artificial Sweetener-free Snacks - Disruptive innovation opportunity: Produce snacks without artificial sweeteners or additives, appealing to consumers seeking healthier alternatives without sacrificing taste.
Industry Implications
1. Sports Nutrition - Disruptive innovation opportunity: Develop innovative sports nutrition products that offer a combination of functional ingredients and great taste to enhance athletes' performance and recovery.
2. Healthy Food & Snacks - Disruptive innovation opportunity: Create a wide range of healthy food and snack options that cater to different dietary preferences, providing convenient and nutritious choices for consumers.
3. Performance Nutrition Consulting - Disruptive innovation opportunity: Offer specialized consulting services that provide athletes and individuals with personalized nutrition plans and guidance for optimal performance and overall health.
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