The AWG Brands Best Choice Produce Snack Program is a new range of 15 curated natural snacks targeted towards the changing lifestyle preferences of today's consumer. The lineup includes crunchy nuts, seeds, dried fruits and trail mixes, which are each packaged in five to eight-ounce bags with minimal branding or labels to put the focus on the high-quality, fresh foods within. The products with come with a free display rack for retailers to help them more easily and attractively merchandise the food items.
Executive Director Emily Detwiler spoke on the AWG Brands Best Choice Produce Snack Program saying, "From exclusive offerings like the Fire-Roasted Cashews with Sea Salt, Cherry Delight Snack Mix, and Heat Flame Snack Mix, to classics like Whole Raw Almonds and Banana Chips, there is an option for everyone. We worked diligently with our vendor partner to ensure this new portfolio stands out in the natural snacking category while featuring some of the trending flavor profiles like spicy heat.”
Why This Trend Is Growing
- Natural Snack Varieties
- The growing popularity of natural snack assortments highlights a shift towards healthier, unprocessed food options.
- Minimalist Packaging
- The emphasis on minimal branding and labels underscores a trend towards simplistic, clean aesthetics in product presentation.
- Spicy Snack Flavors
- Incorporating trending flavor profiles like spicy heat caters to consumers’ increasing desire for bold and adventurous taste experiences.
Industries Being Reshaped
- Natural Foods
- The natural foods industry capitalizes on consumer demand for healthy and unprocessed snack options.
- Packaging Design
- The design industry sees innovation in minimalist packaging that allows the product quality to take center stage.
- Flavor Innovation
- The food flavoring industry thrives on developing new and adventurous flavor profiles that align with current taste trends.
