From carb-conscious and gluten-free options to vegan and diabetes-friendly meals, Sun Basket offers a range of different healthy meal plans to suit the needs of many different kinds of people. Now, Sun Basket is taking its offerings to the next level with a Health Advisory Board to support the food-as-medicine movement.
Sun Basket has outlined that "the goal of the Health Advisory Board is to help Sun Basket as it strives to develop healthy meal plans designed to address the three major health challenges where nutrition matters: diabetes, heart disease, and obesity"—collectively, these issues impact well over 100 million people. Sun Basket is currently testing a pilot program with a major insurance company, as well as partnerships with the American Heart Association, American Diabetes Association and the American Cancer Society.
Key Themes Behind This Trend
- Healthy Meal Plans
- There is a trend towards customized and specialized healthy meal plans to address specific health challenges.
- Food-as-medicine Movement
- The food-as-medicine movement is creating opportunities for meal kit companies to collaborate with health advisory boards and develop nutrient-rich meal plans.
- Partnerships with Health Organizations
- Collaborations with health organizations allow meal kit companies to create meal plans that align with specific health goals and guidelines.
Where This Applies
- Meal Kit Delivery
- Meal kit delivery services have the opportunity to develop and offer specialized meal plans that cater to specific health challenges.
- Healthcare Insurance
- Health insurance companies can explore partnerships with meal kit delivery services to provide nutrition-focused meal plans as part of their wellness programs.
- Health and Wellness
- The health and wellness industry can benefit from collaborations with meal kit delivery services to offer curated meal plans that target specific health conditions.
