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Symbolic Strikeout Packaging

HealthCare Insight's Promotional Bags Deliver a Clear Message

— April 9, 2011 — Lifestyle
Modern8, a brand design firm, created a unique package for handing out materials at a HealthCare Insight trade show.

The package was designed to communicate HealthCare Insight's main objective: to help stop insurance fraud, waste and abuse in regards to false claims. Written along the side were the three words "fraud," "waste" and "abuse." Once the handles were pulled up, a red strikeout line would appear in the middle of each word to emphasize the message further.

The color scheme was kept simple, with matte brown as the main bag color and the words done in a glossy black. The sides were white and displayed brand information. Modern8 created a great packaging design that delivered HealthCare Insight's mission and promotional materials beautifully.
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