Hazel is a small locally owned boutique in Chicago that features special collections that are made by local artisans and designers. Some of the products include handmade jewelry, gadgets, trinkets, greeting cards, stationery, fresh flowers, apparel, home decor, and more.
The humble gift shop is located right in the Ravenswood neighborhood and the expansive curation of goods celebrate the community. The highlighting concept that Hazel embodies is its perfect fusion of modern and classic designs and comfortable shopping environment. It also holds special events in order to celebrate its curated designers and contribute back to the Chicago community. This includes truck shows for customers to interact and learn more about the designers, with a portion of the sales going towards local organizations.
Key Themes Behind This Trend
- Artisan-made Products
- Opportunity for businesses to tap into the demand for locally made, unique goods created by artisans.
- Community-focused Retail
- Disruptive innovation opportunities lie in creating retail spaces that celebrate and support local communities.
- Curated Shopping Experiences
- Businesses can innovate by creating curated shopping environments that blend modern and classic designs for a unique customer experience.
Where This Applies
- Retail
- Retailers can explore the market for artisan-made products and create community-focused retail spaces.
- Design and Art
- Artisans and designers can capitalize on the demand for locally made goods by partnering with retailers or opening their own boutiques.
- Event Planning
- Opportunities exist for event planners to organize special events, such as truck shows, that highlight local designers and contribute to the community.
