Sleeping on public transportation is a common yet uncomfortable experience, prompting London-based product designer Jisue Park to create 'Happy Napping' -- a collaborative product line of nap-friendly clothing.
The collection consists of both apparel and accessories that were crafted to celebrate the art of napping in public. The line includes a sweatshirt with a small doughnut shape on the breast to enable your partner to sleep on your chest, an inflatable scarf that protects your neck from soreness, and a pillow hat that can transform a bus window into a restful oasis. All items are dual-purpose and discreet, meaning they can be worn as everyday outfits.
The fun product line caters to the needs of a generation of city-dwellers whose long work hours require the discovery of creative napping spots.
Why This Trend Is Growing
- Nap-friendly Clothing
- Opportunity for apparel companies to create innovative and comfortable clothing that supports public napping.
- Dual-purpose Accessories
- Opportunity for accessory brands to design versatile and discreet products that cater to the needs of busy professionals.
- Creative Napping Solutions
- Opportunity for designers to create unique and clever products that offer comfort and privacy for napping in public.
Industries Being Reshaped
- Apparel
- Clothing companies can explore the market for nap-friendly apparel and offer comfortable and stylish options.
- Accessories
- Accessory companies can develop innovative and multipurpose products that enhance the napping experience.
- Design
- Designers can leverage their creativity to develop novel solutions for public napping, incorporating both style and functionality.
