The Hangry shirt by Jac Vanek laments a growing social epidemic. The shirt defines the term as "Having a strong feeling of, or showing annoyance, displeasure or hostility aroused by hunger; a state of anger caused my lack of food." Sound familiar? I'll bet.
You're not yourself when you're hungry. We know this. We know it's not you picking a fight with your significant other over Ikea curtains, accidentally snapping at your boss or inadvertently making your sister cry. It's your evil, empty-stomached alter ego making you be petty, irate and in some cases, downright nasty.
All of these unfortunate events (and tears!) could have been avoided if you'd just kept extra almonds in your purse. On the other hand, you could just wear this hilarious shirt as a preemptive apology for your hunger-motivated bad behavior.
Why This Trend Is Growing
- Hangry Fashion
- Designing wearable clothing items that embody the feeling of 'hangry' as a way to create a connection between individuals.
- Apology Merchandise
- Creating merchandise items, such as shirts, that act as preemptive apologies for behavior that is caused by stressors and emotions.
- Intentional Clothing
- Designing clothing that serves as a personalized and symbolic way to communicate a wearer's mood or behavioral state.
Industries Being Reshaped
- Apparel and Accessories
- With the rise of personalized clothing, there is an opportunity for apparel retailers to create items that communicate an individual's mood or behavioral state through design and messaging.
- Food and Beverage
- Creating snack and meal products that cater to people on the go, helping prevent 'hangry' outbursts and increasing customer satisfaction.
- Wellness and Self-care
- Expanding the focus of wellness industries to include the necessity of meal and snack planning for emotional wellbeing and mood management.
