Skittles is a brand associated with fun and deliciousness, but this Halloween-themed ad will have you spitting out your Skittles in fear. If you have a long-standing fear of spiders, you're gonna love this ad. Not.
The ad follows the plight of a couple of boys all dressed up in their Halloween costumes. One of the boys gets himself wound up in a spider's web while trying to steal some Skittles. His friend offers to help just as the giant spider itself shows up to help. At this point, it appears that the two boys and the spider have forged an unusual friendship.
But is the arachnid really a good samaritan or does he have some kind of dialobical plan, perhaps involving dinner? Watch this Halloween-themed ad to find out!
This spooky Skittles spot was put together by the DDB Chicago ad agency.
What's Driving This Trend
- Halloween-themed Advertisements
- The seasonal advertising opportunities that could make use of thematic marketing.
- Humorous Scare Tactics
- Unique and engaging advertising techniques that utilize fear in a fun way.
- Character-driven Ads
- Advertisements that could utilize creative, unusual character concepts.
Who This Affects Most
- Confectionery Manufacturing
- The candy industry could create innovative ads during festive seasons, using ads to build hype and cultural relevance.
- Advertising and Marketing
- Advertising agencies could invest in creative teams that come up with concepts featuring uncommon and captivating characters.
- Film and Television Production
- Production companies could incorporate interesting spider character designs and similar concepts into their productions and content to drive user engagement.
