Suave's Authentic Ad Reveals Tricks Commonly Used in Hair Commercials

 - Apr 6, 2018
References: suave & newbeauty
High-quality studio lighting, professional stylists and post-production editing all play an essential part in TV magic, especially when it comes to hair campaigns—but in response to the fact that "74% of Millennial women think hair shown in ads is unachievable," Suave set out to create a different kind of haircare campaign.

Suave's new authenticity-focused hair ad not only reveals some of the secrets used in the industry but also shows how its products may be used to create attainable results. For its new ad, Suave tasked its models with styling their own hair, emphasizing how simple products like shampoo and conditioner from the brand can be used for all hair types to create beautiful, achievable styles.