For those who ever wanted a taste of holy water, this H2o packaging concept by Manjia Zhao is the closest you will get sipping the good stuff without being reprimanded by the priest. The work was done for a school project, and Zhao decided to go with a devilish take.
The numbers 666 were used to symbolize the devil and hell on the front of the bottle, along with a sword right down the center. To represent the thorns that Jesus wore, part of the label features a few prickly illustrations for a complete look. This design was then placed directly on the bottle, instead of using a paper backing. The result is a devilish packaging design.
Holy Water Takes on a Devilish Personality
Jamie Danielle Munro — April 26, 2014 — Marketing
References: manjiazhao & packageinspiration