SKSHU Paint Co., Ltd., operating under the brand name 3TREES, has officially secured a Guinness World Record for the largest coatings showroom with the grand opening of its Quality Homes Technology Experience Center at the corporate headquarters in Putian, Fujian. This nearly 20,000-square-meter immersive four-story complex was developed over the course of a year by a global expert design team and renovated from a two-decade-old idle factory using the company's own green coating materials.
3TREES' facility integrates brand display, cultural heritage, and real-scene experience across its four floors, with the first level dedicated to consumer-side healthy home renovation, the second showcasing business-to-business urban renewal and intelligent construction systems, the third featuring an art museum that highlights 8,000 years of Chinese lacquer intangible heritage, and the fourth offering a lifestyle experience zone.
Image Credit: SKSHU Paint Co.
Why This Trend Is Growing
- Immersive Showroom Retail
- Large-scale experiential centers are redefining product discovery by blending education, lifestyle storytelling, and real-scene demonstrations into destination-style brand environments.
- Green Material Reuse
- Renovating idle industrial spaces with sustainable coatings highlights new value in circular construction, low-impact refurbishment, and visible environmental credibility.
- Heritage-driven Brand Experience
- Cultural preservation integrated with modern product showcases creates differentiated engagement models that connect craftsmanship, identity, and commercial innovation.
Industries Being Reshaped
- Paint and Coatings
- Coatings brands can expand beyond product shelves into wellness, sustainability, and interactive performance experiences that strengthen trust with consumers and enterprise buyers.
- Interior Design
- Experience-based renovation environments offer designers richer platforms to test materials, visualize healthy homes, and connect aesthetic choices with functional benefits.
- Construction Technology
- Smart building systems showcased in live settings reveal new pathways for urban renewal, intelligent construction adoption, and integrated material solutions.
