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These Guinness Glass Designs Put a Fresh Spin on a Classic Form

 - Dec 16, 2016
References: instagram & packagingoftheworld
Beer aficionados have become fairly familiar with the iconic Guinness glass, and Guinness Malaysia is now having some fun with the shape of the classic vessel.

Since the original Guinness tulip glass was designed with the perfect proportions to result in a pour for the perfect pint, the iconic outer part of the glass remains unchanged. For the development of three new glasses to show off the Guinness Signature Cocktails, Ogilvy Malaysia created a limited-edition Guinness glass set that features shapely interior elements that remind of different kinds of glassware.

To complement the launch of the Guinness Signature Cocktails, Guinness Malaysia created an interactive experience on Instagram to help people discover their perfect Guinness cocktail.