The 2020 holiday campaign from Gucci includes a Gucci holiday ad that references the fact that people will be missing out on office parties this season. The campaign shares styles that are influenced by decades past and a cast of characters who put up flyers, check their watches, open holiday cards and put up decorations in preparation for the office party—and as Gucci describes, "When the clock strikes five, Gucci-clad co-workers transform into festive clubgoers."
The 90s-inspired ad is set to the tune of Only You by Yazooit and it creates the backdrop for showcasing wooly GG jacquard accessories, GG Marmont bags and the Gucci Tennis 1977 sneaker.
The holiday ad inspires a sense of nostalgia for simple moments that might have been taken for granted in previous years.
Image Credit: Gucci
What Makes This Trend Stand Out
- Nostalgic Holiday Campaigns
- Opportunity for brands to create holiday campaigns that tap into consumers' nostalgic desires.
- Decades-inspired Fashion
- Potential for fashion brands to incorporate styles influenced by past decades into their collections.
- Transformative Office Parties
- Disruptive innovation opportunity for companies to reimagine office parties and create unique experiences.
Sectors Adopting This
- Fashion
- Fashion brands can capitalize on nostalgia by designing collections inspired by past decades.
- Marketing and Advertising
- Opportunity for marketing agencies to help brands create nostalgic holiday campaigns.
- Event Planning
- Companies can innovate and offer transformative office party experiences for businesses.
