Gruesome Gotham Outlines the Murders That Occurred on New York's Streets
Ellen Smith — November 2, 2017 — Lifestyle
References: firstborn & creativity-online
Digital ad agency firstborn recently introduced a chilling Halloween-themed augmented reality app, called Gruesome Gotham, which outlines the various vintage murders which have occurred on New York's streets.
Serving as a murderous scavenger hunt, the app uses one's location to reveal a map that outlines various geographically relevant tragedies. For example, if one is standing near Broadway, they will be informed of the infamous shooting of Bill the Butcher, a well known gang member active during the 1820s. The scenes are accompanied by ghostly illustrations and an ominous narrative, which provides valuable insights into the criminals and the victims.
In addition to the augmented reality effects, the app includes a newspaper-inspired "read all about it" section, which enables individuals to gather more information about the crimes.
Serving as a murderous scavenger hunt, the app uses one's location to reveal a map that outlines various geographically relevant tragedies. For example, if one is standing near Broadway, they will be informed of the infamous shooting of Bill the Butcher, a well known gang member active during the 1820s. The scenes are accompanied by ghostly illustrations and an ominous narrative, which provides valuable insights into the criminals and the victims.
In addition to the augmented reality effects, the app includes a newspaper-inspired "read all about it" section, which enables individuals to gather more information about the crimes.
Trend Themes
1. Vintage Augmented Reality - Explore the potential of bringing historical events to life through augmented reality technology, providing users with immersive experiences and valuable insights into the past.
2. Murder Tourism - Tap into the fascination with true crime and dark history by developing interactive murder-themed experiences in popular tourist destinations, creating unique and engaging attractions for visitors.
3. Narrative-driven Apps - Create interactive storytelling apps that combine augmented reality, historical events, and compelling narratives to engage users in immersive and educational experiences.
Industry Implications
1. Advertising & Marketing - Leverage augmented reality technology and storytelling techniques to create immersive and interactive marketing campaigns, capturing the attention of consumers and offering unique brand experiences.
2. Tourism & Hospitality - Integrate augmented reality into tourist attractions and historical sites, providing visitors with captivating murder-themed experiences that blend entertainment and education.
3. Entertainment & Gaming - Incorporate historical murder mysteries into mobile gaming apps, offering players thrilling interactive experiences where they can uncover clues, solve puzzles, and delve into dark narratives.
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