Value-Focused Chicken Burritos

The Taco Bell Salsa Verde Grilled Chicken Burrito is Priced at $2

The Taco Bell Salsa Verde Grilled Chicken Burrito has been added to the Cravings Value menu as an option for patrons to pick up that's both satisfying and cost-effective. The burrito is crafted with marinated white meat chicken that's grilled to perfection along with seasoned rice, a blend of cheeses, reduced fat sour cream and the namesake salsa verde. Wrapped in a flour tortilla, the burrito is then toasted to give it a touch of crunchiness alongside the soft ingredients.

The Taco Bell Salsa Verde Grilled Chicken Burrito can be purchased for just $2 and is also being made available as part of the Deluxe Box to offer an array of food for $8.49. The $2 burrito will be available at participating locations starting December 22, 2022.

Image Credit: Taco Bell

Value-focused Menus
Restaurants can offer affordable and satisfying menu options to attract budget-conscious customers.
Taco Bell's Cravings Value Menu
Other fast-food chains can create similar value menus to compete with Taco Bell's offering.
Grilled Chicken Burrito
Restaurants can create their own variations of the grilled chicken burrito to cater to customers' tastes.

Sectors Adopting This

Fast Food Industry
Fast-food restaurants can attract price-sensitive customers by offering more items on their value menus.
Food and Beverage Industry
Companies can create affordable and satisfying food options for the budget-conscious demographic.
Restaurant Industry
Restaurants can offer value menus with customizable options to cater to the diverse tastes and preferences of customers.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 59%
Freshness 15%