Hybrid Enchilada-Inspired Burritos

Taco Bell Just Added the New Chicken Enchilada Burrito

Following a successful trial run in the Charlotte, North Carolina area last year, Taco Bell is finally rolling out its new Chicken Enchilada Burrito nationwide.

Taco Bell's new Chicken Enchilada Burrito is stuffed with a tasty combination of grilled, marinated, all-white meat chopped chicken, along with seasoned rice, red sauce, reduced-fat sour cream, and a three-cheese blend. The whole thing is then wrapped up and served in a warm flour tortilla.

But that's not the only exciting addition arriving at Taco Bell this fall. The brand also recently announced the return of its Rolled Chicken Tacos. The brand's Rolled Chicken Tacos consists of seasoned shredded chicken smothered with sauce, rolled tightly in a white corn tortilla, and fried until crispy. Each order of the rolled tacos also comes with a cup of Spicy Ranch sauce for dipping.

Image Credit: Taco Bell

Enchilada-inspired Burritos
The new Chicken Enchilada Burrito from Taco Bell offers a tasty combination of grilled, marinated, all-white meat chopped chicken, along with seasoned rice, red sauce, reduced-fat sour cream, and a three-cheese blend.
Rolled Chicken Tacos
Taco Bell's Rolled Chicken Tacos feature seasoned shredded chicken smothered with sauce, rolled tightly in a white corn tortilla, and fried until crispy, providing a crispy and flavorful alternative to traditional tacos.
Spicy Ranch Sauce
With the addition of Spicy Ranch sauce as a dipping option for the rolled tacos, Taco Bell is offering a zesty and creamy accompaniment that adds a kick of flavor.

Who This Affects Most

Fast Food
The new Chicken Enchilada Burrito and Rolled Chicken Tacos from Taco Bell introduce innovative and flavorful options that cater to consumers' desire for convenient and on-the-go food.
Quick Service Restaurants
With their new enchilada-inspired burrito and rolled tacos, Taco Bell is disrupting the quick-service restaurant industry by offering unique and bold flavors to attract customers.
Mexican Cuisine
Taco Bell's new offerings, including the Chicken Enchilada Burrito and Rolled Chicken Tacos, bring a modern twist to traditional Mexican cuisine, providing a fresh and exciting dining experience for customers.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 10%
Freshness 20%