'Gregory's Box'd Beverages' commits itself to two main features: its use of 100% natural ingredients and its 1.32-gallon box that serves up unparalleled convenience. The brand strategy and design firm Sterling Brands is the brains behind this new jumbo boxed juice concept.
Gregory's Box'd Beverages come in five delicious flavors: Tea with Lemon, Green Tea with Honey, Lite Green Tea with Honey, Tea with Peach and Old Time Lemonade.
Implications - Many of consumers in today's world find themselves seeking out products to provide some form of relief to their fast-paced and hectic lifestyles. Products that provide convenience, style and enjoyment will appeal to this group of consumers in large ways. Businesses who focus on ensuring their products meet the demands of busy consumers will generate very large profits.