'Gregory's Box'd Beverages' commits itself to two main features: its use of 100% natural ingredients and its 1.32-gallon box that serves up unparalleled convenience. The brand strategy and design firm Sterling Brands is the brains behind this new jumbo boxed juice concept.
Gregory's Box'd Beverages come in five delicious flavors: Tea with Lemon, Green Tea with Honey, Lite Green Tea with Honey, Tea with Peach and Old Time Lemonade.
Implications - Many of consumers in today's world find themselves seeking out products to provide some form of relief to their fast-paced and hectic lifestyles. Products that provide convenience, style and enjoyment will appeal to this group of consumers in large ways. Businesses who focus on ensuring their products meet the demands of busy consumers will generate very large profits.
What's Driving This Trend
- Convenient Beverage Packaging
- Packaging beverages in large, 1.32-gallon boxes offers unparalleled convenience to busy consumers.
- Natural Ingredient Beverages
- Consumers are seeking out drinks made with 100% natural ingredients, creating an opportunity for beverage companies to focus on natural products.
- Jumbo-sized Beverages
- Large, jumbo-sized beverage packaging offers a unique selling point for companies to differentiate their products from competitors.
Who This Affects Most
- Beverage Industry
- Beverage companies can focus on creating convenient, natural ingredient, and jumbo-sized beverages to appeal to busy consumers.
- Packaging Industry
- The development of innovative, large-sized beverage packaging can provide a competitive advantage for packaging companies in the beverage industry.
- Design Industry
- Design firms can work with beverage companies to create visually appealing packaging that emphasizes convenience and natural ingredients to appeal to consumers.
